Case Studies

Challenge

An Post Digital needed to transform their customer-facing digital services while navigating complex financial regulations (PSD2) and launching a production AI service. The organization required someone who could lead product strategy across mobile apps, websites, and financial services while ensuring regulatory compliance.

Solution

I served as Product Owner and AI Lead, driving digital transformation initiatives from discovery through production deployment. My role spanned strategic planning, stakeholder management, requirements engineering, and ensuring all implementations met PSD2 compliance requirements.

• Product Strategy: Led product roadmap for customer-facing apps, websites, and financial services platform
• AI Innovation: Launched production AI service for personalized postcard generation
• Mobile Development: Built mobile apps that reached 1M+ users with high engagement and retention
• Regulatory Compliance: Navigated PSD2 financial regulations for banking platform implementation

Results

Key Takeaway

Multi-year embedded engagement delivering consistent value across AIB Bank, An Post Money, and An Post Commerce. This wasn't a short-term project—it was a long-term partnership built on trust, production results, and the ability to navigate Ireland's most complex regulatory environments while shipping innovation.

Challenge

SSE Airtricity, a major energy provider, needed to launch their first agentic AI initiative in a safety-critical environment. The challenge was to identify high-value use cases, establish governance frameworks, and deliver production AI within 6 months - all while maintaining GDPR compliance and operational safety standards.

Solution

I led the discovery, prioritization, and deployment of AI solutions across operations teams. My approach focused on rapid stakeholder engagement, use case mining, and moving quickly from concept to production with proper governance.

• Discovery Workshops: Conducted 30+ stakeholder workshops across operations teams to identify pain points
• Use Case Mining: Delivered 30+ prioritized use cases with ROI quantification and implementation roadmap
• Production Deployment: Deployed RAG-based customer service AI handling real customer queries
• Governance Framework: Established GDPR-compliant governance framework for ongoing AI deployment

Results

Key Takeaway

Achieving 50% query resolution in production within 6 months demonstrates rapid execution without sacrificing governance. This wasn't a pilot - it was a production system handling real customer queries in a safety-critical environment with GDPR compliance.